Marketing Cost, Producer's Share, and Marketing Efficiency in Different Marketing Channels of Persimmon Crop in Kullu District of Himachal Pradesh

This study examines the marketing channels and associated costs in persimmon industry, focusing on producer's share consumer rupees efficiency. The research analyzes different involving wholesalers, retailers, pre-harvest contractors. findings reveal incurred by various stakeholders, with variations observed across channels. cost ranged from ₹187.40 to ₹245.86 per quintal, while contractors, retailers significant terms of commissions, transportation, taxes, other expenses. analysis price spread among highlights net received producer, consumer's price, margins. Moreover, evaluates efficiency each channel, indicating their effectiveness management value delivery. values obtained for Channel-1, Channel-2, Channel-3 are 5.48, 3.10, 2.44, respectively. These results provide insights into distribution profits stakeholders aiding understanding overall performance